There is a lot at stake this November. And Protect Our Winters (POW) is helping those who play outdoors to make a plan to vote and vote together for climate champions.
With incredibly close Senate, congressional and even presidential contests in Colorado that will decide the future of outdoor sports and the country’s public lands: outdoor voters have outsized power to make a massive impact. But to do that we must all vote.
POW is an alliance of athletes, scientists, creatives, and brands committed to preserving our world for future generations. If the more than 50 million eligible voters who identify with any outdoor sport vote together as the Outdoor State, it would be larger than any state and one of the most influential voting blocks in the country. This community of skiers, snowboarders, hikers, runners, climbers, bikers, and anglers has the power to change the direction of global warming and protect our wild places. But to do that, those who play outdoors together must also vote.
With that collective political power, POW is challenging outdoor enthusiasts to take a stand this November and vote to protect our public lands, rivers, and mountains from the effects of climate change. Defined not by common borders but rather a shared passion for the outdoors, this is the time to make a difference together as the Outdoor State. While climate change can’t be tackled alone, it can be solved by a powerful community of passionate people ready to step up for our outdoor spaces.
“As Americans, we all come from different places and have different stories. But we are united by the places we love to play. It’s not left or right, it is literally our common ground. I encourage all of those who love the land to join us and make a plan,” said Jeremy Jones, professional snowboarder and founder/president of Protect Our Winters.
Voting Made Easy
As an outdoor enthusiast, you know that having a plan before you head out is the best way to ensure you reach your destination safely. That’s why POW launchedMake A Plan To Vote as a way to help voters understand how to get out and cast a ballot this November, even in the midst of a global pandemic.
Whether you plan to vote by mail or in person, this tool is a one-stop shop for all the information you need about election day with step by step instructions to guide you through the process. Check on your registration status, request a mail-in ballot, set reminders for important election deadlines, and find your polling station all in one easy to use location.
“At 50 million strong, those of us who live to play outdoors are the largest and potentially most influential voting block in the country. But to have that influence, we must vote,” said Mario Molina, Executive Director of POW. “Protect Our Winters’ Make a Plan to Vote tool provides personalized, behavioral science-based nudges and planning actions that are shown to increase voter turnout by 9.1%, which is nearly 5 million people in the Outdoor State, and could be the difference in tight races.”
You can join the Outdoor State today with a pledge to vote by texting OUTDOOR STATE to 65351 or by visiting MakeADamnPlan.org. Make a damn plan and vote this November to Protect Our Winters.
