At Redington it’s about creating your own unique connection to your local waters and to your surrounding outdoors. It’s the feeling of the river’s current, the crisp, clean air, the natural beauty surrounding you, the pull on the line just before you set the hook. It’s in these moments you are able fill your lungs, breath deep and reflect. Life isn’t as busy as we make it.
At Redington, we strive to foster those feelings with people new and old to the sport. We want to connect people to the beauty of their fisheries, both local and exotic. Our team is constantly exploring Pacific Northwest rivers and beyond, to bring amazing places to our friends, our followers, and to those new to the sport. Most recently we adventured the foothills of Mt Hood and moved west to the Oregon coastal tributaries in search of the elusive winter steelhead.
It’s these values and focus that have led us to the creation of our product assortment, including fly fishing apparel, outwear, waders, boots, rods, reels, and a few needed accessories. Redington looks at fly fishing from a youthful adventurous perspective, exploring the past, present and future of the sport and redefining how it could be better, more beneficial, less expensive, and more intuitive. Just last year, we added the first non-slip polymer grip, PowerGrip, to our Vapen Red collection to decrease fatigue and amplify power when casting. We also embedded 37.5 technology in both our SonicDry base layer and Super Dry wader collection to remove moisture from the inside out. We’ve designed our shirts to move with you when casting by adding an under arm gusset we call CastCut to reduce lift and maximize range of motion. We’ve also answered back to the market’s surge in Spey and fiberglass, creating high-quality products (Dually and Butter Stick) to meet the needs of our consumer at roughly half the cost of the competition.
For Redington, it’s visualizing those consumer needs and exploring designs and technologies to bring quality products that are approachable on all sides of the equation (from aesthetics to price). We want you to feel good about your purchase, your experience, enough so that you’ll get out there and live those experiences you’ve read about or seen on Instagram.
Visit us at www.redington.com to learn more about our products, and more importantly, about our adventures.
