Denver Beer Co. wants people to explore the state
Looking for a reason to get out and explore our fair state this fall? How about—Free Beer for a Year—would that motivate you to load up your car and embark upon a road trip? Well if it does then it’s time to head to your local liquor store and buy a sixer or two of Denver Beer Co.’s freshly canned brew.
The Denver Beer Company Explorer Contest is the brainchild of Patrick Crawford and Charlie Berger owners of the three-year-old brewery located in the heart of Denver. “We just finished opening our new location “Canworks” that will allow us to meet our consumers demands for many years to come,” says Charlie. “Part of our expansion was to add in a brand new canning line from Wild Goose Engineering in Boulder so we can start to offer our beers to a broader audience, we thought creating interactive cans would be a great way to introduce people to our beers.”
In the few years they have been open their dedicated fan base has grown, quickly drinking up all of their offerings. “ Just about every beer we brew is consumed in our tasting room, we have been so busy keeping it stocked we quickly realized an expansion was needed,” says Charlie. “ We only had our beer on tap in maybe fifteen total bars throughout Denver, one of our main goals is to stay local. We are for Coloradoans.”
The brewery is currently offering two beers in cans with plans to roll several more out throughout the next year.
Utilizing new technologies from Ball Technologies in Golden they were able to print different GPS Coordinates on the shoulder of each can for a total of twenty-four unique locations throughout the state. There are twelve different ones on their Graham Cracker Porter and twelve more on their Incredible Pedal IPA. All you have to do is take a selfie with you and your beer at each location, upload on their website, and once you hit all twenty-four you are entered into the drawing for the title of explorer of the year.
The locations are roughly 75% on the Front Range and 25% spread throughout the state, visiting many of the founder’s favorite spots. “We figure this contest embodies what craft beer in Colorado is about,” says Charlie. “ You work hard, play hard, and enjoy great beer in the outdoors.” Every consumer that completes the challenge will earn the title of DBC Explorer and an invitation to an exclusive VIP party at the brewery. One person will be crowned the Explorer of the Year and most importantly win free beer for a year!
Contest Ends November 7t. Learn more here Denver Beer Co.
Denver Beer Co is located at 1695 Platte St Denver 80202
