When gear is produced locally, the difference in quality is noticeable. That’s why Voormi, a Colorado grown outdoor clothing store in Pagosa Springs, Colo., was the runner up in a very close race for best outdoor brand in the Elevation Outdoors Magazine Best of the Rockies contest.
Voormi emphasizes the importance of community, and this focus is translated directly into their outdoor gear. By using merino wool as the primary fabric, Voormi provides adventurer seekers with gear that is meant for exploring the backcountry.
Dedicated to crafting gear with a purpose, Voormi believes that in order to get something right is to make it, test it and then make it again. Keeping Voormi small and centered in Pagosa Springs allows for products to return to being made by hand and to be personal, not filtered through an assembly line.
Pagosa Springs lends itself to being the ideal location for Voormi to set up shop. Inspired by the open space, Voormi is devoted to creating gear that is meant to last. The merino wool that is used in their products is collected way up in the Rocky Mountains and that is one of the things that sets Voormi apart from other brands.
Voormi products are award winning, durable and local, which is why they have been so highly regarded in the outdoor industry. From base layers to outerwear, to everything in between, Voormi has quality gear that is relied on for all outdoor endeavors.
For more information visit Voormi’s website.
