Josh Ewing began visiting the Bears Ears region of southeastern Utah to climb at Indian Creek and explore the local archaeology. But when he gave up a 6-figure salary in advertizing to move to the town of Bluff, he saw degradation from oil drilling, looting, and careless visitors. Ewing knew simply loving a place was no longer enough. “If I’m going to be working my ass off, I want to be working my ass off for something I really care about.” He was asked to head up the organization “Friends of Cedar Mesa” and is working to protect it. #ProtectBearsEars