Runners exist in their own little world. From the lingo (Tempos? Strides? Fartleks?) to the gear (To zero drop or not to zero drop?) to the hours upon hours of grueling training (“Sorry I can’t come to your party, I have a long run in the morning”), no one quite understands the running life from outside the bubble. That’s ok; half the time, it doesn’t make total sense from the inside either. We’re content to suffer the eyerolls and save our most niche topics of discussion for the safety of start lines and Reddit forums. But there’s nothing like coming together with a crew of other likeminded folk who get what you’re talking about without explanation—and maybe even nod along in sympathy.
That’s exactly what The Running Event is for. The name says it all: all things running, all in one place. Runners and the entities that support them—brands, retailers, race directors, and more—come together in Austin, Texas to learn, teach, connect, and just celebrate the sheer joy of running.
In case you missed TRE this year, catch these updates from top brands and organizations in the running sphere.
Tailwind Nutrition Welcomes New Growth
After a decade of growth and development, Tailwind remains committed to keeping operations and manufacturing at home in Soutwest Colorado. Last month the company moved to a new production and warehouse facility in La Plata County, and hired Chris Jacobs as its new Chief Operating Officer. Tailwind also partnered with Friends oF CAIC at trailheads to help promote winter backcountry safety. The newest product release from Tailwind is Active Hydration, a drink mix containing electrolytes, collagen, and Vitamin C all in one.
Under Armor Launches First Super Shoe
On Sunday, November 6, Sharon Looked of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next generation of UA’s first-ever super shoe the UA Flow Velocity Elite.
The shoe first debuted on UA Mission Run athletes ahead of the World Championships in Eugene, OR this past summer. Looked was next to debut the prototype of a future iteration on the streets of NYC as part of UA’s athlete wear-testing process.
Runners can grab a pair for themselves in Spring 2023 when the shoe launches globally.
SCARPA Gears Up for Winter Runs
The Spin Infinity GTX brings waterproof protection to SCARPA‘s most cushioned midsole platform. Designed for long-distance trail training and ultra racing, the Spin Infinity GTX provides plentiful cushioning and impact absorption, coupled with the Foot Stabilizer Control system.
Brave the Elements with Outdoor Research
The Vigor Plus Fleece is Outdoor Research‘s most breathable and stretchy midlayer, perfect for winter runs. Pull on the Women’s Melody 7/8 Leggings for thermo-regulating ActiveTemp technology. Or, go for the Men’s Vigor Bottoms with lightweight grid fleece, crafted with the same thermo-regulating ActiveTemp technology that helps manage body temperature in quickly changing climates.
Dig Deep at the Leadville Race Series
If you entered the lottery for the legendary Leadville 100, results will be released on January 9! Until then, check out the Race Recap video from this year’s 20232 Leadville Trail 100 Run.
Recover Better with Roll Recovery
The new R1 Percussion Massager from Roll Recovery offers best-in-class size and battery life wrapped in a sleek package, all at an affordable $129.
GORE-TEX Goes Ghost
GORE-TEX Invisible Fit product technology, found in most waterproof breathable trail runners today, is designed to disappear within you shoe with fewer pressure points and an extremely comfortable fit. Models on the market today that use this technology include: Nike React Pegasus Trail 4 GORE-TEX and the New Balance Fresh Foam X 880v12 GTX.
