The new film Gunrunners profiles the cowboy lifestyle and neverending work of Jackson Hole’s elite snowmakers.
Becoming a snowmaker is not a job you just do for the free pass. This is a lifestyle. It’s work to be done with pride, and it’s essential since you are creating the surface for all those skiers and riders to enjoy—in essence, you make the mountain. And no resort takes more pride in the legend of its mountain than Jackson Hole Mountain Resort (JHMR).
Here, the groomers are legends. To show just what its groomers do up there when the rest of us are partying in hot tubs or sleeping, Jackson Hole partnered with award-winning filmmaker Jill Gareffi to make Gunrunners, a behind-the-scenes short film about the world of snowmaking revealing the dangers and joys of the job (and showing off a bit of the resort’s sustainability ethos).
“JHMR has more than 4,000 vertical feet of terrain, and while we can typically expect a healthy amount of snowfall on the upper part of our mountain by mid-December, snowmaking makes it possible for skiers and riders to enjoy the lower part of the mountain earlier in the season,” says Eric Seymour, JMHR’s director of brand communications and content. “We have ramped up our snowmaking efforts steadily over the years to meet or exceed expectations for early-season conditions, which means more guns and more water capacity than ever before.”
Watch it on YouTube:
Cover photo: Courtesy Jackson Hole Mountain Resort
